My TV just told me "Cracked heels can be SO embarrassing...". Really? I've never even thought about whether my heels look cracked or whether anyone else has rough-looking heels. And if I saw someone with cracked heels it really wouldn't affect my opinion of them. At all. Embarrassing? No - forgetting the name of someone you've slept with the night before is embarrassing, forgetting to wash off your fake tan and having it drip brown all over your mate's sofa is embarrassing, being caught reading anything by Jeremy Clarkson is embarrassing. Having cracked heels is nothing. It's neutral. It's a non-event. It's human.
But in case you're worried about those embarrassing cracked heels here's my little tip: wear a great big pair of DMs. Problem solved.
Labels: advertising, media, UK